Bengaluru, India, June 20, 2024 – A new study by the IBM (NYSE: IBM) Institute for Business Value found that surveyed Indian CEOs are facing workforce, culture and governance challenges as they act quickly to implement and scale generative AI across their organizations.  The annual global study* of 3,000 CEOs from over 30 countries and 26 industries reveals a high importance placed by Indian CEOs on AI governance, with 71% of those surveyed saying trusted AI is impossible without effective AI governance in organizations. Substantiating it further, 75% Indian CEO respondents say governance for generative AI must be established as solutions are designed, rather than after they are deployed.

At the same time, the study also noted a contrast in actual adoption of AI governance policies with only 42% Indian CEO respondents saying they have good generative AI governance in place today. This maybe because people in the organization aren’t sure of exactly what they’re being asked to do. In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them.

Sandip Patel, Managing Director, IBM India & South Asia said, “As Indian CEOs navigate AI-led transformations within their organizations, they recognize the need for AI guardrails so that they derive real business value responsibly for growth and competitive success. However, our study reveals a gap between their intention and actual implementation. This scenario highlights the complexity of implementing AI governance, hence making a strong case for partnering with trusted experts to develop and execute effective practices and policies."

Other key study findings include:

People and skills are at the heart of successful generative AI adoption

• 71% of Indian CEOs surveyed say that succeeding with AI will depend more on people’s adoption than the technology itself
• 49% of Indian CEO respondents says they are hiring for Gen AI roles that didn’t exist last year
• CEOs surveyed from India say 34% of their workforce will require retraining and reskilling over the next three years – up from just 6% globally in 2021

Indian CEOs recognize it takes a cultural shift to successfully scale AI, but face organizational collaboration and adoption challenges.

• 70% of Indian CEOs surveyed say their organization's success is directly tied to the quality of collaboration between finance and technology, yet nearly half (48%) say competition among their C-Suite executives sometimes impedes collaboration.
• Nearly half (48%) of those surveyed from India acknowledge that cultural change is more important to becoming a data-driven organization than overcoming technical challenges.
• 58% of Indian CEO respondents say they are pushing their organization to adopt generative AI more quickly than some people are comfortable with

Customer experience and product & service innovation are top priorities, regulatory constraints might be hindering long-term progress

• Indian CEOs surveyed ranked customer experience and product & service innovation as their highest priorities for the next three years
• 59% of respondents say they are willing to sacrifice operational efficiency for greater innovation.
• However, nearly half (48%) of Indian CEOs surveyed point to regulatory constraints as their top barrier to innovation.
• Today, only 32% of the Indian CEO respondents are primarily funding their generative AI investments with net new IT spend, with the remaining 68% reducing other technology spend.

To view the full global study, including actionable strategies to help organizations navigate the complexity of generative AI adoption, visit: https://www.ibm.com/thought-leadership/institute-business-value/en-us/c-suite-study/ceo

*Study Methodology

The IBM Institute for Business Value, in cooperation with Oxford Economics, conducted interviews with 3,000 CEOs from over 30 countries and 26 industries from December 2023 through April 2024 as part of the 29^th edition of the IBM C-Suite Study series. These conversations focused on business priorities, leadership, technology, talent, partnering, regulation, industry disruption and enterprise transformation.

The IBM Institute for Business Value, IBM's thought leadership think tank, combines global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit: www.ibm.com/ibv.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.