Lata Singh as the Director for Partner Ecosystem business across India/South Asia is responsible for leading the GSIs, ISVs, SIs, GICs, VARs and Reseller Partner community. In her role, she will be driving overall revenue growth for IBM in collaboration with brand channel teams with a specific focus to strategically increase IBM’s business across key focus areas in Cloud, Cognitive, Security etc.
Lata specializes in Channel Management and Alliances. She has over 25 years of experience in building ecosystems comprising of Global system Integrators, Consulting organizations and ISVs to achieve business growth and break into new markets and account coverage models.
She has in her engagements with the Partner ecosystem focused on models which drive a 360-degree view with Indian IT Services companies to leverage the strengths of the partnership. Her experience in channel sales management and in developing sales strategy and partner models in India has been across multiple technologies. She has successfully onboarded partners and helped them in their journey from single solution partnership to multiple solution approach including cloud and managed services.
In her earlier roles, she has led the Public Sector and Communications sales and engagement to drive client success through IBM solutions and services.